CSGP Q2 2025: Apartments.com Pricing Power, Eyes 750K Agent TAM
- Robust competitive positioning in Apartments.com: Management emphasized that they have not observed any loss of market share or pressure on pricing, underlining strong client retention with high NPS and renewal rates.
- Massive, underpenetrated agent market: The leadership noted a huge addressable market—with up to 750,000 viable agent candidates—and is actively expanding the sales force to capitalize on this, which supports sustainable revenue growth.
- Profitable penetration-focused pricing strategy: The company is prioritizing profitable growth by focusing on entry-level listings and gradually increasing value through tiered and performance-based pricing, which positions them well for long-term margin expansion.
- Competitive Pricing Pressure: There is risk that aggressive competitor tactics—with examples like Zillow’s low-priced rental packages and forced listing strategies mentioned in the Q&A—could eventually pressure apartments.com’s pricing, even though management stated no current evidence of wallet share loss.
- Margins at Risk with Penetration Pricing: The deliberate focus on penetration over maximizing average selling price (as discussed regarding homes.com) may boost short-term growth but could lead to lower margins over time if customers do not eventually convert to higher-tier products.
- Execution Risk in Sales and Product Integration: Concerns remain regarding the scaling and profitability of newly introduced products, such as Matterport and new membership models, given the ongoing learning curve in client communication and sales onboarding highlighted in the Q&A.
Metric | YoY Change | Reason |
---|---|---|
Total Revenue | 15% | **The 15% increase (from $677.8M to $781.3M) reflects the strength of CoStar’s multi-segment strategy, building on prior periods’ gains. Continued robust performance across key segments and effective integration of strategic initiatives have boosted overall revenue compared to the previous year’s figures. ** |
North America Revenue | 15.6% | **Representing about 95% of total revenue, North America revenue rose from $643.8M to $744.0M, primarily due to pricing adjustments, increased subscriber numbers, and enhanced sales efforts observed in earlier performance. The consistent domestic demand and operational improvements from previous quarters laid the foundation for this sharper growth. ** |
International Revenue | 9.7% | **The international segment’s revenue increased from $34.0M to $37.3M, a modest jump compared to domestic markets. Factors such as inflation-based price increases and gradual subscriber growth, which were mechanisms introduced in earlier periods, contributed to this slower, yet positive, increase. ** |
Information Services | 18% | **Information Services revenue grew from $33.4M to $39.3M, driven largely by strategic acquisitions and product integrations. The strong 18% growth builds on efforts seen in prior periods—particularly the improved performance after earlier challenges—and reflects the accelerated impact of initiatives like the Visual Lease Acquisition. ** |
Other key segments | 8–10% | **Multifamily, LoopNet, and Residential segments collectively contributed modest gains (8–10% YoY) by improving operational efficiencies and integrating new product offerings. This growth reinforces trends initiated in previous periods where strategic shifts in pricing and sales approaches proved effective. ** |
Metric | Period | Previous Guidance | Current Guidance | Change |
---|---|---|---|---|
Revenue (Quarterly) | Q3 2025 | $770M–$775M | $800M–$805M | raised |
Adjusted EBITDA (Quarterly) | Q3 2025 | $50M–$60M | $75M–$85M | raised |
CoStar Revenue Growth (Quarterly) | Q3 2025 | 6% | 7% | raised |
Apartments.com Revenue Growth (Quarterly) | Q3 2025 | 10% | 11%–12% | raised |
LoopNet Revenue Growth (Quarterly) | Q3 2025 | 7% | 10%–11% | raised |
Information Services Revenue Growth (Quarterly) | Q3 2025 | 18%–20% | approximately 20% | no change |
Residential Revenue (Quarterly) | Q3 2025 | low single digits | sequential increase of $3,000,000–$4,000,000 | no prior guidance |
Other Revenue (Quarterly) | Q3 2025 | approximately $70M (with $40M from Matterport) | approximately $75M (including $40M from Matterport) | raised |
Revenue (Annual) | FY 2025 | $3.115B–$3.155B, 14%–15% | $3,135,000,000–$3,155,000,000, 15% | raised |
Adjusted EBITDA (Annual) | FY 2025 | $355M–$385M | $370M–$390M | raised |
CoStar Revenue Growth (Annual) | FY 2025 | no prior guidance | 7% | no prior guidance |
Apartments.com Revenue Growth (Annual) | FY 2025 | 11%–12% | 11%–12% | no change |
LoopNet Revenue Growth (Annual) | FY 2025 | 7%–8% | 8%–9% | raised |
Information Services Revenue Growth (Annual) | FY 2025 | 18%–20% | 16%–18% | lowered |
Residential Revenue Growth (Annual) | FY 2025 | mid-teens to low 20s% | over 20% | raised |
Other Revenue (Annual) | FY 2025 | $270M–$280M | $270M–$275M | lowered |
Metric | Period | Guidance | Actual | Performance |
---|---|---|---|---|
Total Revenue | Q2 2025 | $770M to $775M | $781.3M | Beat |
CoStar Revenue Growth | Q2 2025 | 6% year-over-year | 7% year-over-year (Q2 2024: 253.0→ Q2 2025: 270.9) | Beat |
Apartments.com (Multifamily) Revenue Growth | Q2 2025 | 10% year-over-year | ~10.6% year-over-year (Q2 2024: 264.2→ Q2 2025: 292.3) | Beat |
LoopNet Revenue Growth | Q2 2025 | 7% year-over-year | ~8.5% year-over-year (Q2 2024: 69.8→ Q2 2025: 75.7) | Beat |
Information Services Revenue Growth | Q2 2025 | 18% to 20% year-over-year | ~17.7% year-over-year (Q2 2024: 33.4→ Q2 2025: 39.3) | Missed |
Other Revenue (including Matterport) | Q2 2025 | ~$70M | $74.7M | Beat |
Residential Revenue Growth | Q2 2025 | Low single digits year-over-year | ~8.4% year-over-year (Q2 2024: 26.2→ Q2 2025: 28.4) | Beat |
Topic | Previous Mentions | Current Period | Trend |
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Apartments.com Performance, Market Share, and TAM | Previously, calls in Q1 2025, Q4 2024, and Q3 2024 highlighted strong revenue growth (e.g. 11–17% increases), leading market share advantages, record visitor and leasing metrics, and aggressive sales force expansion to capitalize on a massive TAM. | In Q2 2025, Apartments.com reported an 11% year‐over‐year revenue increase, record net new bookings, robust user engagement (42 million monthly unique visitors), and maintained high market share and renewal metrics supported by additional sales force growth. | Consistent strength: Performance and market share remain robust with continued revenue growth and effective scaling of the sales team to capture the large TAM. |
Underpenetrated Agent Market Expansion | Earlier discussions in Q1 2025 (and noted in Q3 2024) detailed a significant expansion of the Homes.com sales force (e.g. 600% growth) and strategic focus on penetrating an underpenetrated agent market with improved booking and cancellation metrics. | Q2 2025 emphasized further expansion with a 20% growth in the core sales team and tripling of the Homes.com sales force, along with highlights of improved conversion and revenue generation per rep. | Ongoing priority: The expansion continues to scale aggressively, driving enhanced revenue outcomes and market penetration with a clearer value proposition. |
Pricing Strategies and Margin Expansion | In Q1 2025 and Q4 2024, CoStar detailed adjustments across platforms—such as asset-based pricing on LoopNet, lower pricing sensitivity during tough markets, and efforts to expand margins in both commercial and residential segments. | Q2 2025 focused on penetration pricing as a deliberate move to secure market share while maintaining high gross margins, with emphasis on leveraging new product initiatives and pricing adjustments. | Stable focus: The pricing and margin strategy remains a key lever, with a continued shift toward penetration pricing in the early stages and plans to adjust pricing as market share increases. |
Sales Force Expansion and Execution/Productivity Challenges | Q1, Q3, and Q4 2024 discussed rapid sales force growth across Homes.com, Apartments.com, LoopNet, and CoStar; they also noted temporary productivity challenges due to resource reallocation and training for new products. | Q2 2025 reported a 20% expansion of the sales force, totalling 1,800 representatives, along with improved gross productivity and significantly higher NPS scores for both U.S. and Canadian teams. | Recovery and growth: Prior execution challenges are being overcome with re-focused teams and improved productivity, reinforcing the company’s growth across segments. |
Matterport Integration and Associated Execution Risks | Prior periods (Q1 2025 and Q4 2024) outlined Matterport’s integration plans—its dual role across CoStar platforms and regulatory progress with the FTC, while Q3 2024 mentioned early integration efforts with Homes.com. | In Q2 2025, CoStar described a deeper strategic integration—with a shift from a B2C to a B2B model, significant investment in advanced camera technology, and plans to expand Matterport’s dedicated sales force—while actively managing profitability and execution risks. | Deepening integration: The Matterport integration has become more strategic and capital intensive, with added focus on overcoming execution risks and achieving profitability. |
Homes.com Customer Metrics and Volatility | Q1 2025 and Q4 2024 demonstrated early challenges with Homes.com cancellations and confusion over the value proposition—with improvements noted by a dramatic drop in cancellation rates and a jump in NPS from negative levels to “good” scores. | Q2 2025 showcased substantial improvements with NPS rising further (to 38), a 56% increase in net new memberships, significantly lower cancellation rates (well below 1%), and enhanced engagement and lead conversion metrics. | Improving sentiment: Homes.com metrics have steadily improved, suggesting better customer understanding, reduced volatility, and a stronger long‐term value proposition. |
LoopNet Strategy Shift (Asset-Based Pricing and Silver Ad Focus) | In Q1 2025 and Q4 2024, CoStar introduced a strategic shift incorporating asset-based pricing for LoopNet and emphasized the transition to selling broad subscription packages (including silver-tier ads) with high renewal rates. | In Q2 2025, the focus on asset-based pricing is maintained; the strategy is now yielding faster revenue growth (8% increase year over year) and a projection of double-digit growth in the latter half of 2025, reinforcing asset-based pricing and silver ad focus as key drivers. | Consistent evolution: LoopNet’s strategic shift continues to drive revenue growth, with clearer outcomes now evident from the asset-based pricing model and silver ad focus. |
International Expansion (European Markets) | Q4 2024 emphasized streamlining European operations—migrating to a uniform LoopNet platform, launching in France and Spain, and rationalizing operations for cost savings. Q1 2025 did not mention international expansion. | In Q2 2025, international expansion is highlighted with strong performance in the UK market (20% YoY listing growth, improved user engagement) and ongoing launches in France and Spain, as part of a broader strategic push in Europe. | Accelerating growth: European expansion has gained momentum, signaling a strategic commitment to capture new markets and scale internationally. |
Competitive Pricing Pressure from Rivals | Q4 2024 focused on Apartments.com’s superior market metrics—such as high revenue, robust NPS, and overwhelming market share compared to competitors—minimizing concerns about pricing pressure. Q1 2025 contained no specific discussion on this topic. | In Q2 2025, CoStar reiterated that there is no noticeable loss of wallet share or pricing power, emphasizing the high quality of their product (selling leases, not just leads) and maintaining superior average selling prices relative to rivals like Zillow. | Bullish outlook: The sentiment remains strong as competitive pricing pressure is effectively mitigated by a differentiated product offering and strong customer loyalty. |
Decline in Net New Bookings and Seasonality Concerns | Q3 2024 noted a decline in net new bookings (around $44 million) due to a temporary shift in sales focus towards launching Homes.com; Q1 2025 showed modest positive growth and seasonal patterns, and Q4 2024 reported a 21% sequential improvement. | Q2 2025 marked a recovery with record net new bookings of $93 million—reflecting a 65% sequential increase and a 38% YoY rise—with seasonality trends aligning with historical patterns (strong Q2 for Apartments.com, etc.). | Strong rebound: After previous headwinds and seasonal challenges, net new bookings have rebounded significantly in Q2 2025, indicating recovery and robust momentum going forward. |
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Apartments.com Competition
Q: Have you seen wallet share loss?
A: Management stated they haven’t seen any loss of share or pricing pressure, emphasizing their strong ASP and superior product quality versus lower-quality competitors. -
Homes.com NPS
Q: What drives homes.com NPS improvement?
A: They attribute rising NPS to a new, learning-phase product, improved value communication, and strong Matterport adoption enhancing overall client satisfaction. -
Suite Pricing
Q: How is overall pricing evolving?
A: Pricing remains steady, with lender ASP notably higher and homes.com focusing on penetrating the market profitably via listing-based pricing strategies. -
Member Growth
Q: What is new member growth guidance?
A: Guidance wasn’t detailed further, but strong Q2 results imply robust incremental growth as the platform continues to add members. -
Booking Seasonality
Q: Is there seasonality in bookings?
A: Bookings follow typical seasonal trends, with apartments.com strong in Q2 and traditional CoStar bookings stabilizing and trending higher toward Q4. -
Homes.com Pricing Strategy
Q: How has membership pricing shifted?
A: The strategy now emphasizes entry-level, tiered pricing that focuses on penetration and profitability rather than immediate revenue maximization. -
Headcount & SAM
Q: What about homes.com headcount targets?
A: They aim to hold headcount around current levels, leveraging a vast addressable market of roughly 750,000 viable agents for sustainable growth.
Research analysts covering COSTAR GROUP.